Preparing for Giving Tuesday with AI
Three things to set up before 1 December.
Everything from the session, with no sign-up. Start with the first one: it takes about five minutes.
1 · Before they give
Meet your donors before they read your appeal.
Paste this prompt into ChatGPT, Claude or the AI tool your organisation uses, then add your website address. It creates three fictional donors from your public website, and then offers to read your appeal as each of them.
Create your three donors
Someone who has given before, someone new, and someone who helps in other ways.
Show the prompt
# Role You are helping me, a nonprofit fundraiser, get ready for Giving Tuesday on 1 December. # Context Our website is [paste your website address]. Read our home page, our about page and our donate page. If you can't open websites, tell me and I'll paste the text instead. # Task Create three fictional donor personas who might give to us on Giving Tuesday: 1. Someone who has given to us before 2. Someone who has never given to us 3. Someone who supports us in another way, such as volunteering, sharing our posts or coming to events # Rules - Use only what is on our website. Label anything else as an assumption. - Don't base anyone's priorities on their age, gender or appearance. - These are fictional people, not predictions. Don't invent numbers, results or quotes. - Keep each persona short. # Output For each persona: - A first name and their relationship to us - What they already know about us - What they care about most - What might stop them giving - The one question our Giving Tuesday appeal must answer for them Then list three things our appeal should say so all three keep reading. Quote the words on our website you based each one on. Finally, ask me to paste my Giving Tuesday appeal so you can read it as each persona.
Test your appeal
Paste your appeal into the Giving Factor and hear from three judges, or use the guide to build your own.
A persona is a simulation. Use it to find the questions your appeal needs to answer, not to predict what anyone will give. Keep donor details out of tools your organisation hasn't approved.
2 · The moment they give
Thank every donor on time, and phone the gifts worth a call.
The automation from the session. You can build it in Make, Zapier or the tools you already use.
- When
- A donation comes in on your Giving Tuesday form.
- Check
- Is it $500 or more, or a first gift? Pick the number that suits you.
- Yes
- Your fundraiser gets an alert with the gift and what you already know about the donor. A person phones to say thank you.
- No
- A personal thank-you email goes out within the hour. It's written once, approved by a person and signed with a real name.
- Not sure
- If details are missing or don't match your records, it goes to a person to check. Nothing goes out on a guess.
Only use donor data in tools your organisation has approved, and keep a person on the phone call and on anything personal before it goes out.
3 · After they give
Show donors what their gift did.
Because of You turns your own stories and photos into a thank-you experience donors land on after they give. Your first build is free.
Want a hand?
Talk through your Giving Tuesday plan.
Book 15 minutes and we'll look at where to start. Setting up the automation or a custom build with me is paid work.
The prompt, guides and tools on this page are free on demand. Live support and custom builds are paid.